Military Leader Assessment and Development - 1450 Words

Today’s military leadership was defined and cultured through revolutions, civil war, conflicts, and currently a combat era lasting almost ten years. Through recent leadership development changes brought on by former Secretary of the Army, Dr. Francis Harvey, the military has become an entity trying to keep ahead of the incessant derogatory diversions to the honorable way of life impeding military leadership everyday. Disregard for human life, loss of the moral compass, innuendo, and complacency have caused the hierarchy to struggle with the leadership model that has formed the civilian populace and ultimately, the future leaders of the military. The leadership model from FM 6-0 serves to guide and provide a basis for thinking and†¦show more content†¦Building family readiness groups, singles opportunities, diversity courses, training on â€Å"Don’t Ask, Don’t Tell and involving the Chaplain Corps has, and continues, to build a stronger military. This allows for a better transition into a civilian position upon leaving the military. Additionally, it allows for a well-rounded leader to the betterment of the organization. The current Warrior Ethos was authorized by former Army Chief of Staff, Eric K. Shinseki and written (in part) by SFC Matt Larsen, USMC and US Army. (Washington Post, 2003) It encompasses all thoughts and ideals of a service member in combat. Although misconstrued with the Soldier’s Creed, it is only four lines and focuses on the mission, the individual, and the team. Leadership and the encouragement of the team is the epitome of the Warrior Ethos. Using the ethos in everyday activities is stressed throughout all levels of command and through every phases of military schooling. By taking care of military personnel, whether delivering logistics, providing medical care, or administrative paperwork, leaders ensure the inclusion of the ethos. Not taking care of personnel, we ultimately do a disservice to them and their families. Over the next ten years, honor and values must be stressed in the military. The American people trust the military more than they trust their own elected officials. AsShow MoreRelatedMilitary Leadership Development1224 Words   |  5 Pagesï » ¿Abstract Leadership development in the military is critical to its mission and objectives. Understanding and embracing leadership will foster an agile culture and facilitate attainment of strategic goals. People desire quality leadership to assist with achieving their goals, albeit personal or professional development. Having a clear vision and the motivation to perform at high-levels influences others to work synergistically together to achieve organizational goals. Insomuch, employees value beingRead MoreEssay Strategic Leadership1068 Words   |  5 PagesStrategic Leadership The only thing harder than being a strategic leader is trying to define the entire scope of strategic leadership a broad, difficult concept. We cannot always define it or describe it in every detail, but we recognize it in action. This type of leadership involves microscopic perceptions and macroscopic expectations. Volumes have been written on the subject, which may in fact contribute to the difficulty of grasping the concept. One finds confusing and sometimes conflictingRead MoreEXAM 1 926 Words   |  4 PagesPRINCIPLE WAYS IN WHICH LEADERS DEVELOP OTHERS? COUNSELING, COACHING, MENTORING 2 WHICH ATTRIBUTE OF THE BROADLY SKILLED NCO PORTRAYS THE NCO AS ONE WHO EMBRACES PERSONAL AND PROFESSIONAL DEVELOPMENT? LEADER DEVELOPER 2 HOW CAN SOLDIERS INCREASE THEIR CHANCES OF BEING MENTIED? ACTIVELY SEEKING PERFORMANCE FEEDBACK; ADOPTING AN ATTITUDE OF LIFELONG LEARNING 3 WHICH OF THE FOLLOWING IS ONE OF THE LEADER PRIORITIES IN MENTORING? EMPHASIZE PROGRAMS DESIGNED TO PREPARE SOLDIERS AND LEADERS TO OPERATE AND MAKERead MorePoor Leadership, Or The More Widely Known Phrase â€Å"Toxic1218 Words   |  5 Pagesleadership†, has been a topic of concern throughout the history of the Army. The Army’s recently published leadership doctrine says that, â€Å"Army leaders motivate people both inside and outside the chain of command to pursue actions, focus thinking, and shape decisions for the greater good of the organization.† (ADP 6-22, 2012) There are many examples of leaders in recent years that have been relieved due to negative effects on their organizations. Poor leadership is commonly portrayed by telltale characteristicsRead MorePersonal Thinking Styles : Life Styles1745 Words   |  7 Pageshas a better understanding of themselves, they have a chance to become better leaders. Leadership is interlinked with behaviour and responsibility since people often emulate what is being done by their leaders. The essay focuses on three aspects they include: personal thinking styles, impact on management styles, and finally the genesis of personal styles. Personal Thinking Styles From the life styles inventory assessment, my two outstanding personal styles are competitive and humanistic-encouragingRead MoreThe Mine Resistant Ambush Protective808 Words   |  4 Pagesremarkable speed of development and production at the time the United States shifted its counterinsurgency strategy in Iraq. The controversy over the MRAP program revolved around the three year delay from when the field initially identified its need until its production. This paper asserts that while MRAP development and production speed was impressive, the slow reaction to the enemy’s Improvised Explosive Device (IED) capability and the lack of doctrine and concept development led to delay. To supportRead More1. The 2013 Army Strategic Planning Guidance (Aspg) Describes1707 Words   |  7 Pagesacross the range of military operations; †¢ develop leaders to meet the challenges of the 21st century; †¢ adapt the Army to more effectively provide land power; and †¢ enhance the all-volunteer Army. Which imperative is the most important and why? Give an example of something that the Army could do to enhance capabilities in that domain. The most important imperative of the Army Campaign Plan is to develop leaders to meet the challenges of the 21st century. Leaders at all levels must beRead MoreThe Effects Of Post Traumatic Stress Disorder1749 Words   |  7 Pagesfrom family. Reports have also shown that 5.5% of the population has been diagnosed with PTSD, whereas 13.2% have been identified within operational military units that have been deployed to Iraq and Afghanistan (Crum-Cianflone, Frasco, Armenta, Phillips, Horton, Ryan, Leardmann, 2015). These numbers emphasize the importance of leaders within the military to utilize the supportive approach to provide for their follower’s well being and assist them in functioning through these difficult tasks. DeploymentsRead MoreSoldiers Lead A Unique And Exclusive Military Lifestyle1523 Words   |  7 PagesSoldiers lead a unique and exclusive military lifestyle. Along with the stresses of raising a family and working a specialized job, they are tasked with maintaining a physical fitness regimen that ensures they will be ready for the rigors of training for the preparedness of deployment. The Army recognizes that the selfless dedication and commitment of Army families directly contributes to the readiness of our Soldiers. Families are the force behind the force. Throughout the year, the Army observesRead MoreDescription Of A Trainer Interview1599 Words   |  7 PagesMilitary Trainer Interview There are several different types of Trainers that exists within the military. All of which are important in nature. The particular trainer I will be interviewing is a Chemical Warfare Trainer. Soldiers specially trained and assigned to the job of a Chemical Warfare Trainer has the job of training military solder how to prepare and protect themselves from different chemical agents that may be used against them in an attack. The trainer is well versed in the different

Essay about Discrimination Against the Deaf Culture

The deaf community does not see their hearing impairment as a disability but as a culture which includes a history of discrimination, racial prejudice, and segregation. According to an online transcript,â€Å"Through Deaf Eyes† (Weta and Florentine films/Hott productions Inc., 2007) there are thirty-five million Americans that are hard of hearing. Out of the thirty-five million an estimated 300,000 people are completely deaf. There are ninety percent of deaf people who have hearing parents (Halpern, C., 1996). Also, most deaf parents have hearing children. With this being the exemplification, deaf people communicate on a more intimate and significant level with hearing people all their lives. â€Å"Deaf people can be found in every ethnic group,†¦show more content†¦According to an online journal by Carla A. Halpern, in 1817, a Connecticut clergyman named Thomas Hopkins Gallaudet, opened the first permanent school for the deaf in Hartford (Halpern, C., 1996). This d eaf school was for American children which only had seven students and a head teacher by the name of Laurent Clerc. Clec was from the Paris Institution for the Deaf and had been deaf since infancy. He bought to the United States a nonverbal form of communication known as French sign language (Halpern, C., 1996). The technique that Clerc taught was by the use of his hands, which he communicated with French sign language, blended with a bit of signs used by students in the United States. To Gallaudet the language was a inspiration which he called it, â€Å"Highly poetical† (Weta and Florentine films/Hott productions Inc., 2007), but to Clerc and many of the deaf people, the using of sign was natural and useful. This was a result of a created acculturated nonverbal language known as American Sign Language (ASL). As new schools for the deaf spread west and south, American sign language also evolved as well in the states of New York, Pennsylvania, Virginia, Ohio, Kentucky, Ten nessee, Indiana, Illinois. By the year of 1864, Abraham Lincoln signed a law constituting the first college in the world for deaf students called Gallaudet University and all these schools used sign as a curriculum (Weta and FlorentineShow MoreRelatedChildren With Disabilities Act ( Ada )1222 Words   |  5 PagesBefore 1990 the United States did not systematically have tools or laws in place for Deaf individuals. In 1991, the Americans with Disabilities Act (ADA) – a civil rights law was implemented across the U.S [with four sections] that prohibit discrimination against people with disabilities including deaf and hearing impaired people. The purpose of the ADA is to make sure that people with disabilities have the same rights and opportunities as everyone else. Each section of the ADA – employment, governmentRead MoreThe Deaf Community and Deaf Culture Essay1199 Words   |  5 PagesFrom antiquity, being deaf was looked upon as an undesirable and a culture which wa s disconnected with the rest of mainstream society. Often members of the community found themselves ostracized by members of other cultures, who viewed them with suspicion, and were thought to be possessed, or in communion, with undesirable â€Å"spirits†, particularly during the advent of the Christianity that was in practice during the Middle Ages. During this period, before the advent of Gutenberg’s metal, movableRead MoreEssay about Colombia Report1229 Words   |  5 Pages The Deaf population in the United States is composed both of individuals Deaf since early childhood and individuals who lost their hearing later in life. The quot;Deaf Communityquot;, a heterogeneous mix of people from all walks of life, represents every socio-economic and racial category. However, this group of people consider themselves quot;a communityquot; because they are bound by a common culture, history, heritage and, most importantly, a common language. This language, which forms th eRead MoreThe American Heritage Dictionary Of The English Language1591 Words   |  7 PagesWhen I thought of deaf culture, I wanted to first see if I could find any definitions so that I could get a general idea as to what it meant before I started doing all my research on it. So I started with the word culture first. The American Heritage Dictionary of the English Language, Fourth Edition (online version) states: 1. a. The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. b. These patterns, traits,Read MoreWhite Privilege And Black Privilege1578 Words   |  7 Pagesmaintain an elevated status in society that masks racial inequality. It is also considered a system of advantage based on race, as well as societal privileges that benefit white people. It is usually known as the â€Å"other†, or the opposite side of discrimination. Some people in society, typically people of color, feel as though people with white skin have benefits over people of color, just because they’re white. White privilege is sometimes seen as a higher social status, having the freedom to move,Read MoreThe Case Of Bank Of America Vs. The Deaf1234 Words   |  5 PagesIntroduction Laws against discrimination of any kind are implemented so that each individual is able to have an equal opportunity at employment. In the case of Bank of America vs. the deaf employee who wanted an interpreter to work with them, there was an indication of discrimination towards the individual. The Americans With Disabilities Act of 1990, was applied to prevent these types of acts to happen, and due to the issues Bank of America had in rebellion of this act, caused the lawsuit by theRead MoreIs Deafness a Disability or a Way of Living?1593 Words   |  7 PagesTwo centuries ago, the Deaf community arose in American society as a linguistic minority. Members of this community share a particular human condition, hearing impairment. However, the use of American Sign Language, as their main means of communicating, and attendance to a residential school for people with deafness also determine their entry to this micro-culture. Despite the fact that Deaf activists argue that their commun ity is essentially an ethnic group, Deaf culture is certainly different fromRead MoreDiscriminations True Meaning1590 Words   |  7 Pagesâ€Å"The only difference between man and man all the world over is one of degree, and not of kind, even as there is between trees of the same species. Where in is the cause for anger, envy, or discrimination?† (Gandhi). The only difference between each person is personality; each individual has something to offer. Many people judge others based on first impressions because usually it is the only time they will see the person in their life. They usually do not want to take time out of their day to getRead MoreThe Is A Simple Term Essay1308 Words   |  6 PagesAudism is at face value a simple term. The belief that one is better than another due to their deafness. To many audism is to deaf people what racism is to non caucasian people. That analogy seems to be the most accurate and helpful when teaching someone about audism. Audism is not a new concept. However, the word is. *insert quote*/citation. Just as we all perpetuate, to a degree, racism and sexism. We all perpetuate audism, even on an unconscious level. The society we live in supports audists beliefsRead MoreThe Deaf President Now Movement And Subsequent Gallaudet University Protest Affect Deaf Community1656 Words   |  7 Pagesthe ‘Deaf President Now’ movement and subsequent Gallaudet University protest affect the Deaf community in America?† Table of Contents â€Æ' Introduction: The Deaf President Now movement and Gallaudet University protest did not only achieve its aims, this revolution brought unity to the Deaf Community

Tax Income Be Estimate from Financial Report - Myassignmenthelp.Com

Question: Discuss about the Tax Income Be Estimate from Financial Report. Answer: Introduction According to the Australian Accounting Standard Board, the income tax accounting is a tool which completes the balance sheet in order to identify both the current tax penalty of dealings and the future tax penalty of the coming settlement of the carrying sum of all the assets and liabilities of the company. The current report is focused on describing the objective of accounting in relation to the income tax, which also helps to identify the deferred tax assets and liabilities and compare them with the unused tax losses. Further, it includes the comparison of the income tax of selected companies and impact on decision making of the stakeholders in a situation where deferred tax assets and liabilities are not recorded in the financial statements of the company. Objectives of Accounting for the purpose of Income Tax The purpose of bookkeeping for income tax is to identify the sum of tax to be paid or refundable in the current year and also identify the deferred tax assets and liabilities for the events of tax penalty in future in the financial statements of the company (Dudin et al. 2015).The main objective is to maintain the balance sheet of accounts for deferred taxes more consequential for the company. According to the Australian Accounting Standards Board bookkeeping is used to measure the amount of income tax for current and future events. The accounting is needed because the tax penalty for most events identified in the statements is incorporated in calculating the income tax to be paid in a current year. But the laws related to tax always differ from the detection and calculation requirements of the accounting standards. The differences occur in the sum of income taxable and before tax income for the year, and also between the bases of tax of assets and liabilities and their recorded sum in the statements. It helps to identify the amount of settlement of the carrying sum of the assets that are recorded in the statements of finance of the company. Another objective of accounting in income tax is that it also records the transactions about the deferred tax and liabilities of the current year in the financial report of the company. Hence it will affect the total goodwill increasing in the business (Tran, 2015). The bookkeeping also deal with the identification of the tax assets which are arising from the unused tax credits or losses, the presentation of the taxable income and the disclosure of the data associated with the income tax in financial statements. The accounting for the tax is the greatest specialization in the field of accounting. By considering aspects of corporate accounting and reporting; there are various objectives of accounting for income tax and evaluating a companys operations. The other objectives of bookkeeping for the purpose of income tax are as follows: Period of Payments: Accounting for income tax allows the company to control is a flow of cash and reduce its tax amount to be paid on cash transactions. For a company, it is profitable to pay the taxes today in spite of paying them in future. Funding Considerations: The tax accounting permits the company to manage its financial flexibility. There are several effects of funding for the operation of the company with equity and debt. It will help the company to plan according to it and maintain the same flexibility in future events. Identification of deferred tax assets and liabilities A deferred tax asset or liability should be identified for all the temporary differences which are taxable. It excludes the extent, from which the tax liabilities arise, such as The preliminary identification of goodwill, or Goodwill for which paying the tax back is not deductible The preliminary identification of assets and liabilities in the deal, which is not a combination of business at the time of dealing and also neither affects the profits before tax nor the profit after tax (Badenhorst and Ferreira,2016) According to the Australian Accounting Standard Board, the temporary variation of tax which is linked to the investment in branches, associates and subsidiaries and also holds an interest in joint venture, identifies a deferred tax responsibility (Australian Accounting Standard Board, 2017). Comparison of deferred tax assets with tax losses Deferred tax assets are inbuilt in the identification of assets whose carrying sum will be retained in the form of benefits of economic which flow through the company in coming years. In case if the carrying some of the asset is more than the tax payable, the sum of economic benefits will be even more than the amount allowed as a tax deduction (FASB.org, 2017). This is termed as temporary variation and is a compulsion to pay the income tax in future years as a deferred liability tax. As soon as the company regains the carrying sum of the assets, the temporary variation will reserve, and the company will have payable revenues (Australian Accounting Standard Board, 2017). This will make it feasible that the profitable benefits will flow through the company in the shape of tax payments. For instance, when an asset is being carried at the fair value without any equal adjustment made for tax purposes, a temporary deductible variation will occur in the form of deferred tax expenses. A deferred asset should be identified for further carrying the losses and credits of unused tax to the level that it is feasible that the future payable profit will be accessible against which the losses and credits of the unexploited tax can be utilized (Fischer and Gallmeyer (2016). The standard for distinguishing the overdue tax assets occurring from carrying forward the losses and credits of the unused tax is similar to the standard for identifying the overdue tax asset occurring from temporary deductible variation. On the other hand, the subsistence of unexploited tax losses is strong confirmation that prospect payable income may not be accessible. Thus, when a business has a record of current losses, the company identifies an overdue tax asset occurring from the unused tax credits (Rutledge, Karim Kim, 2016). It has a limited scope that the company has enough payable temporary variation and also they have a persuasive proof that adequate payable income will be accessible against which the unexploited tax credits can be exploited by the company (Tomlinson,2018). In such conditions, it is essential to disclose the level of overdue tax assets and the nature of confirmation supporting its identification. Comparing the information relating to Income tax in the financial statements of selected companies Herein, this part of report comparison is made in relation to the income tax expense information between ADAMS Limited and EAGERS Limited. This comparison will show the differences between disclosure practices in both the companies and how these companies account for tax expenses as current and deferred in their financial statements. All the figures below are as per the year 2016. The basis of this comparison is: Income tax expenses accounted for profit and loss According to the annual report of both the companies, it has been determined that income tax expenses are inclusive in the statement of profit and loss of the company. The amount of income tax expense in EAGERS Ltd was $35879 while the amount of income tax expense in ADAMS Ltd was $11651. It is clear from these figures that income tax expenses of EAGERS Ltd are more than that of the ADAIRS Ltd. This shows that the income of EAGERS Ltd after deduction of all the direct and indirect expenses, i.e. net income is more than that of the ADAIRS Ltd. Income tax included in other comprehensive income Other Comprehensive income is that part of revenues, gains, expenses, and losses that are excluded from net income in the income statement because of not being realized till date (Other comprehensive income, 2018). An expense or income is realized when the underlying transaction is said to be completed rather another comprehensive form of income are listed after the net income. The income tax expenses in other comprehensive income so stated in its financial statements of EAGERS Ltd amounted to $3253. On the other hand, according to the financial statements of ADAMS Ltd, there were no income tax expenses in other comprehensive income. However, there was income tax benefit amounted to $531. This shows that there is some part of income that company will realize as income tax benefit in future after the completion of underlying transactions. Deferred and current tax components of income tax expense In ADAIRS Ltd components of current tax in income tax expenses were: Income tax of current year was $10900 Adjustment of current tax for previous year was $23 Components of Deferred tax: Reversal and origination of temporal difference was $728 In EAGERS Ltd Current tax amounted to $26885, and deferred tax amounted to $8994 (Annual Report EAGERS Ltd, 2016). Components of deferred tax in income tax expenses are: In respect to the current year $8407 Reclassified from equity $587 From the above figures it has been analyzed that, in EAGERS Ltd, there is no adjustment regarding the current tax of previous year while the same is included in ADAIRS Ltd. Disclosure of deferred tax assets and liabilities in statements of financial position EAGERS Ltd has made disclosure of only deferred tax liability in its statement of financial position. Deferred tax liability disclosed is amounted to $7447. On the other hand, ADAIRS Ltd had made disclosures about both deferred tax assets and deferred tax liability in its statement of financial position. Deferred tax assets amount to $6725, and deferred tax liability amounts to $12453 (Annual Report ADAIRS Ltd, 2016). This shows that policies of disclosure of deferred tax assets and deferred tax liabilities in the financial statements are more clear and transparent in ADAIRS Ltd than that of EAGERS Ltd. However, deferred tax liability is created when accelerated depreciation is used for tax purpose and not for financial reporting purposes (Deferred Tax Liability, 2018). This means both the companies use accelerated depreciation for tax purpose and not for reporting purpose. Impact on decision making of stakeholders when deferred asset and liabilities are not recorded. The deferred tax assets and liabilities can directly affect the cash flow of the company for subsequent years if they are not recorded in the financial statements. In the situation, if the company has not taken into account the deferred tax asset and liabilities companies will not be able to determine the calculation for the assumption of sales (Szbilir, Kula Baykut, 2015). According to the annual report of the ADAIRSlimited the deferred tax liability is around $12395000 in the current year. If this is eliminated from the income statement, it will not present a viable picture of the companys financial position. elimination of this information and related notes will not offer the temporary variation on the bases of tax assets and liabilities and the carrying sum which will not complete the purpose of reporting the financial accounting. It will also affect the decision-making process of the stakeholders as they will not proper and complete information about the deferred tax assets and liabilities. Nonrecording of this will lead to the inaccurate calculation of the companys earning and its equity position. (Annual Report ADAIRS Ltd, 2016) The recording of deferred tax assets and liabilities is important for a company because the assets are valued at the fair market price, and increase in their value creates valuation equity. By considering annual report of both the companies it can be noticed that without accounting and deferred assets and liabilities accounting for tax, the level of equity is being overstated this will affect the decision of the investors. If the deferred tax is added, it reflects the rise in the value of the assets, and then a correct image of companys operation is presented (Annual Report EAGERS Ltd, 2016). Conclusion From the above report, it can be concluded that accounting of tax treatment is important to ensure appropriate presentation of financial statements. It also helps the company to identify its deferred tax assets and liabilities. Companies are essential to provide an appropriate presentation of deferred tax liabilities and assets to provide viable information to stakeholders so they can make informed decisions. With the absence of this information; transaction of income tax in financial statements will showcase true picture and inter, and intra comparison will not be viable. References Dudin, M., Prokofev, M., Fedorova, I., Frygin, A., Kucuri, G. (2015). International Practice of Generation of the National Budget Income on the Basis of the Generally Accepted Financial Reporting Standards (IFRS). Tran, A. (2015). Can Taxable Income Be Estimated from Financial Reports of Listed Companies in Australia.Austl. Tax F.,30, 569. Badenhorst, W. M., Ferreira, P. H. (2016). The Financial Crisis and the Value?relevance of Recognised Deferred Tax Assets.Australian Accounting Review,26(3), 291-300. Fasb.org. Summary of Statement No. 109. (2018).Retrieved from https://www.fasb.org/summary/stsum109.shtml? [Accessed on 29th January 2018]. Fischer, M., Gallmeyer, M. (2016). Taxable and tax-deferred investing with the limited use of losses.Review of Finance,21(5), 1847-1873. Tomlinson, S. (2018).Deferred tax assets on unrealised losses.KPMG. Retrieved from https://home.kpmg.com/xx/en/home/insights/2016/01/ifrs-deferred-tax-assets-unrealised-losses-amendments-ias12-290116.html.[Accessed on 29th January 2018]. Annual Report ADAIRS Ltd, 2017. [Online] Retrieved from https://www.asx.com.au/asxpdf/20170928/pdf/43mq1z3ptp183t.pdf. [Accessed on 29th January 2018]. Annual Report EAGERS Ltd, 2017. [Online] Retrieved from https://www.asx.com.au/asxpdf/20170421/pdf/43hnhpdy4hgyfk.pdf.[Accessed on 29th January 2018]. Deferred Tax Liability, 2018. [Online] Retrieved from https://www.investopedia.com/exam-guide/cfa-level-1/liabilities/tax-deferred-liabilities.asp. [Accessed on 29th January 2018]. Other comprehensive income, 2018. [Online] Retrieved from https://www.accountingtools.com/articles/what-is-other-comprehensive-income.html.[Accessed on 29th January 2018]. Szbilir, H., Kula, V., Baykut, L. E. (2015). A Research on Deferred Taxes: A Case Study of BIST Listed Banks in Turkey.European Journal of Business and Management,7(2), 1-10. Rutledge, R. W., Karim, K. E., Kim, T. (2016). The FASB's and IASB's New Revenue Recognition Standard: What Will Be the Effects on Earnings Quality, Deferred Taxes, Management Compensation, and on Industry?Specific Reporting?.Journal of Corporate Accounting Finance,27(6), 43-48. Australian Accounting Standard Board, 2017.[PDF]. Income Tax. Retrieved from https://www.aasb.gov.au/admin/file/content105/c9/AASB112_08-15.pdf.[Accessed on 29th January 2018].

Business Foundation Marketing Goals and Plans

Question: Discuss about the case study Business Foundation for Marketing Goals and Plans. Answer: Introduction For this research paper, I would like to select McDonalds Australia Holdings company as a research company. This paper would be helpful to develop a marketing plan for the success and growth of the organization. Along with this, this research paper would portray a target market and also produces a new sustainable product that the firm may introduce in its target market to attract more customers. This research paper would also be beneficial in order to provide background information and to conduct SWOT analysis of the organization. Moreover, by considering the SWOT analysis, this paper would be helpful in order to describe the segment variables as well as target market of the organization. This paper would also elucidate the customer value that is provided by the new product of the firm. Furthermore, this paper would also be valuable in order to explain how the new product fits with the SWOT analysis through describing one strategy profile being addressed. Company Background McDonalds Australia Holdings Limited is a private company that establishes as well as manages a chain of family restaurants. In other words, McDonald's generates its profits from the establishment as well as management of the McDonald's chain of restaurants in Australia. The head office of the company is located in Thornleigh, New South Wales. It is a subsidiary of McDonalds Australia Property Funding LLC. The company employs just about 6,600 employees to serve the customers in an effective and a proper manner (McDonald's Australia, 2016). Along with this, the organization generates income by providing food and beverages services to the customers. For case, hamburgers, cheeseburgers, French fries, chicken, desserts, and beverages are the major products/services that the form provide to its customers. In addition to this, McDonalds uses different and innovative marketing strategies as well as tactics in order to accomplish competitive advantages over the competitors. SWOT Analysis SWOT analysis refers as a study that is assumed by business organizations in order to make out their internal strengths as well as weaknesses, and their external opportunities along with threats. The below given table is helpful to represent the SWOT analysis of McDonald's: Internal Environment Strengths Weaknesses Strong brand name and value in the global market High quality food Strong financial position (Bhm, 2009). Highest fast food market share Partnership with best brands Affordable price Healthy environment and professional training to employees Low product differentiation Unhealthy food menu Children targeting strategy (Lamb, Hair and McDaniel, 2008). Negative publicity External Environment Opportunities Threats Product diversification Upgraded Menu (Mcfarlin and Sweeney, 2014). Initiate of home meal delivery services Adaptation of new technology High competition Healthy Lifestyles Trend More Health-Conscious Customers GMO regulations (Davidson, 2012). Finding In this section, I would like to discuss the SWOT (strengths, weaknesses, opportunities and threats) analysis of McDonald's Australia Holdings Limited. I will describe all the major elements of the SWOT analysis in an effective and a proper manner. Explanation of the SWOT Table: The above given table is helpful to identify the internal strengths and weaknesses of the company. Along with this, the table is also valuable to make out the external opportunities and threats of the firm. All the major elements of SWOT analysis are described as below: Strengths: The strengths of McDonalds make it a global leader in the fast food restaurant market. The major strengths of McDonalds are as below: Strong Brand Name and Value in the Global Market: McDonalds has a strong brand name and image in the market that makes it competitively strong in the marketplace (Yuece, 2012). High Quality Food: McDonalds offers safe and high quality food to the customers that also make it superior in the market. Strong Financial Position: The financial position of the McDonald's is very strong. For case, in 2015, the firm generated approximately $25 billion revenue in all over the world. Highest Fast Food Market Share: McDonalds holds highest market share in the industry. For case, it holds 77% market share in burger fast food industry. It is also one of the major strength of the firm (Boone and Kurtz, 2015). Partnership with Best Brands: McDonald's has its partnership with best brands and also serves products of popular brands such as: Coca Cola, Heinz ketchup, Dannon Yogurt, and so on to its customers. Affordable Price: McDonalds offers a large variety of food beverage products at a very affordable and reasonable price to its customers (Wright, Frazer and Merrilees, 2007). Healthy Environment and Professional Training To Employees: McDonalds provides a very healthy environment to its customers and employees. Moreover, the firm also provides professional training to its employees; so they can deal with customers in a professional and polite manner. Weaknesses: The weaknesses of McDonalds are connected to the products, market focus, and processes of the firm. The major weaknesses of the firm are as follow: Low Product Differentiation: McDonalds is providing the similar fast food products the same as its competitors to the customers that is the major weakness of the firm (Mcfarlin and Sweeney, 2008). Unhealthy Food Menu: McDonalds takes in unhealthy meals as well as drinks in its menu that has become a major reason of obesity. Children Targeting Strategy: McDonalds mainly focuses and targets to the children to increase the profitability of the firm (Fleisher, and Bensoussan, 2015). Negative Publicity: McDonalds is identified for carbs, fat, sugar and salt loaded food that is also one of the major weakness of the firm. Opportunities: The opportunities of the firm are associated to its product mix as well as global growth. This element of the SWOT analysis is a sign of the external strategic factors that hold up the success and growth of business (Boone, and Kurtz, 2014). The core opportunities McDonalds are as below: Product Diversification: The firm has the opportunity to develop new and diverse products to increase its sales and revenues. Upgraded Menu: In current, the demand of healthier food has been increased. In this situation, McDonalds may upgrade its menu by including healthier and organic products/services to capture this opportunity in an effective way (Lamb, Hair and McDaniel, 2012). Initiate of Home Meal Delivery Services: McDonalds must capture the opportunity of delivering foods at home or offices in order to improve its customer base effectually. Adaptation of New Technology: McDonalds must make use of advanced technologies to deliver very fast services to its customers (Boone and Kurtz, 2015). Threats: McDonalds threats are based on the socio-cultural trends as well as competitive rivalry. The major threats to the business are as below: High Competition: High completion is a major threat that limits the business growth of the firm. The main reason behind it is that, in current, the restaurant industry has become highly competitive (Payne, and McDonald, 2012). Healthy Lifestyles Trend: The healthy lifestyles trend is also a major threat to McDonald. It is because of it put off consumers from eating at McDonalds that offers unhealthful products to the customers. More Health-Conscious Customers: Many consumers has become very health conscious. They prefer organic products and healthier products. This has become the major subject of concern or threat to the McDonalds. GMO Regulations: GMO regulations are also a major threat for the McDonalds. It is because of they have the prospective to limit products of the firm. In current, McDonalds does not have an inclusive policy on GMO ingredients (Boone and Kurtz, 2010). In this way, this element of the SWOT analysis explains that McDonalds should develop new policies as regards GMO ingredients products and also produce healthier products in order to attract health-conscious consumers. Recommendations On the basis of the explanation of all the major elements of the SWOT analysis, it can be said that McDonalds can enhance its business capability all the way through continuous global expansion, more than ever in high-growth markets. In addition to this, the firm can condense risks by developing new products and also entering new industries that is linked to the fast food restaurant industry. On the other hand, the firm should use effective strategies in order to improve its position in the marketplace. Target Market: McDonalds should target different age group customers in place of the children to improve the market position in long run. The firm should make changes in its products and also introduce different flavors, different taste fast food, and beverage products to target as well as attract the different age group customers. New Product Description: McDonalds should introduce healthier and organic products in order to attract health-conscious consumers. For example, the firm should introduce fresh juices, energy drinks, and fruit vegetable smoothies in order to retain health conscious consumers in an effective way (McDonald, 2007). Along with this, McDonalds should provide organic products, vegetables fresh fruit, and the products that contain all-natural ingredients to the customers. Customer Value Proposition: The success of an organization totally depends on its customers. McDonalds should provide full value to its customers in order to improve its position in the market place. McDonalds can give full value to the customers all the way through providing healthy products to them. Moreover, McDonalds should listen in its customers carefully and also implement suggestion provided by them in order to enhance the market position in an effective and a more comprehensive manner. Justification of New Product: The SWOT analysis points out that the unhealthy foods or products loaded with carbs, fat, and sugar is the major weakness of McDonalds (McDonald, 2007). As a result, McDonalds should adopt and implement an innovation strategy in order to produce fresh juices, fruit vegetable smoothies, energy drinks, fruit vegetable juice, and vegetable foods products to retain its existing customers and to attract new customers in an effective and a significant manner. References Bhm, A. (2009). The SWOT Analysis. Australia: GRIN Verlag. Boone, L. and Kurtz, D. (2010). Contemporary Marketing 2011. USA: Cengage Learning. Boone, L. E. and Kurtz, D. L. (2014). Contemporary Marketing, Update 2015. Australia: Cengage Learning. Boone, L. E. and Kurtz, D. L. (2015). Contemporary Marketing.USA: Cengage Learning. Davidson, H. (2012). Offensive Marketing. Australia: Routledge, Fleisher, C.S. and Bensoussan, B.E. (2015). Business and Competitive Analysis: Effective Application of New and Classic Methods. Australia: FT Press. Lamb, C.W., Hair, J. F. and McDaniel, C. (2008). Essentials of Marketing. USA: Cengage Learning. Lamb, C.W., Hair, J.F. and McDaniel, C. (2012). Marketing. USA: Cengage Learning. McDonald, M. (2007). Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Australia: Kogan Page Publishers. McDonald, M. (2007). Marketing Plans: How to Prepare Them, how to Use Them. Australia: Butterworth-Heinemann. McDonald's Australia. (2016). About Maccas. [Online]. Available at: https://mcdonalds.com.au/about-maccas [Accessed On: 4th Aug. 2016]. Mcfarlin, D. and Sweeney, P.D. (2014). International Management: Strategic Opportunities Cultural Challenges. Australia: Routledge. Mcfarlin, D.B. and Sweeney, P.D. (2008). International Management 2008 Edition: Strategic Opportunities And Cultural Challenges. Australia: Dreamtech Press. Payne, A. and McDonald, M. (2012). Marketing Planning for Services. Australia: Routledge. Wright, O., Frazer, L. and Merrilees, B. (2007). McCafe: the McDonald's co-branding experience. Journal of Brand Management, 14(6), pp. 442-457. Yuece, I. (2012). SWOT Analysis of McDonalds and Derivation of Appropriate Strategies. Australia: GRIN Verlag.

Beethoven Berlioz And Chopin Essays - Age Of Enlightenment

Beethoven Berlioz And Chopin Beethoven was born in Bonn, Germany in 1770 to Johann van Beethoven and his wife, Maria Magdalena. He took his first music lessons from his father, who was tenor in the choir of the archbishop-elector of Cologne. His father was an unstable, yet ambitious man whose excessive drinking, rough temper and anxiety surprisingly did not diminish Beethoven's love for music. He studied and performed with great success, despite becoming the breadwinner of his household by the time he was 18 years old. His father's increasingly serious alcohol problem and the earlier death of his grandfather in 1773 sent his family into deepening poverty. At first, Beethoven made little impact on the musical society, despite his father's hopes. When he turned 11, he left school and became an assistant organist to Christian Gottlob Neefe at the court of Bonn, learning from him and other musicians. In 1783 he became the continuo player for the Bonn opera and accompanied their rehearsals on keyboard. In 1787, he was sent to Vienna to take further lessons from Mozart. Two months later, however, he was called back to Bonn by the death of his mother. He started to play the viola in the Opera Orchestra in 1789, while also teaching in composing. He met Haydn in 1790, who agreed to teach him in Vienna, and Beethoven then moved to Vienna permanently. He received financial support from Prince Karl Lichnowsky, to whom he dedicated his Piano Sonata in C minor, better known as The Path?tique . He performed publicly in Vienna in 1795 for the first time, and published his Op. 1 and Op. 2 piano sonatas. His works are traditionally divided into three periods. The first is called the Viennese Classical, the second is the Heroic, and the third is Late Beethoven. In the first period, his individuality and style gradually developed, as he used many methods from Haydn, including the use of silence. He composed mainly for the piano during this period. These works include Symphony no. 1 in C (1800), his first six string quartets, and the Path?tique (1799). His Moonlight Sonata in C# minor (1801) is known as the first of Heroic Beethoven. Beethoven learned that he would become deaf in 1802 and suffered sever depression. His composing skills were not affected by his deafness, but his ability to teach and perform was inhibited. It is said that he became deaf from his habit of pouring cold water over his head while composing, to refresh himself, and then not drying his massive amounts of hair afterwards. He wrote his only opera, Fidelio in 1805. The main theme of the opera revolves around fidelity, which reflects his personal desire to marry. Other works in the Heroic period include the Kreuzer Sonata (1803), symphonies 3 ? 7, the Violin Concerto in D major (1806), the Razumovsky Quartets (1806), the Emperor Concerto (1809) and the Archduke Trio, Op. 97 (1811). After 1813, during his Late period, Beethoven composed inwardly. He was totally deaf, as this is sometimes known as the "silent period." Some say that Beethoven was composing music for a different age. His life became more chaotic and he composed less and less. In his works, he used more miniaturization and expansion. The music began to become "odd" as he began to experiment with the number of movements, contrast in volume and dynamics, harmonic predictability, sonata movements and trills in his works. Beethoven became increasingly argumentative as he was further tormented by his deafness. Goethe described his attitude as aggressive, and perhaps understandable, but not easy to live with. He gave his last performance in 1814, on the piano, but continued to be a respected composer in Viennese society. Some of his late achievements include the Diabelli Variations (1820-1823), the last piano sonatas and six string quartets, the Mass in D major, Missa Solemnis (1823), the Choral Symphony, no. 9 (1824), in which he set Schiller's "Ode to Joy" in the final movement. At Beethoven's death in 1827, Franz Grillparzer best described him during his funeral address when he said: "despite all these absurdities, there was something so touching and ennobling about him that one could not help admiring him and feeling drawn to him." Berlioz Louis Hector Berlioz was born on December 11, 1803, in La Cote-Saint-Andre, a very small town in the east of France, fairly close to Grenoble, and a little further from Lyon. His father was a very respected doctor, an openly declared atheist and also a music lover. His mother was a Catholic. He was

Free Essays on Stress

Stress Stress is the combination of psychological, physiological, and behavioral reactions that people have in response to events that threaten or challenge themselves. It is an invisible enemy that can overtake a life. This topic is important because it affects lives of many college students and can happen to anyone, even a pet. When treated in the correct way stress can be eliminated and overcome. Stress is often not helpful and can even be harmful when not managed effectively. Moreover, stress can increase the risk of developing health problems, such as cardiovascular disease and anxiety disorders. Stress responses are psychological, physiological, and behavioral reactions to stressors. Anxiety, depression, concentration difficulties, and muscle tension are all examples of stress responses. Stress includes many types of stressors, referred to as emotional, family, and psychological. Stressors are events that threaten or challenge people. Specific types of stressors occur within certain situations in life, such as family, work, and school. Specific types of stressors that family members are exposed to through their family include a lack of parent-child emotional bonding, misbehavior of children, teenage pregnancy, divorce, and remarriage. Marital conflict is a good example of a daily hassle that is specifically related to the family. Marital conflict tends to occur when spouses come from different social and economic backgrounds, and the spouse of higher status emphasizes his or her superiority (Charlesworth, 20-21). Students in college often feel overwhelmed from having too many assignments or assignments that are too difficult. They sometimes experience role ambiguity in poorly designed courses or from poor instructors, and sometimes experience role conflict from instructors who seem to believe that the students in their classes are not taking any other classes. The following stressors are particularly relevant for college stu... Free Essays on Stress Free Essays on Stress Stress Stress is the combination of psychological, physiological, and behavioral reactions that people have in response to events that threaten or challenge themselves. It is an invisible enemy that can overtake a life. This topic is important because it affects lives of many college students and can happen to anyone, even a pet. When treated in the correct way stress can be eliminated and overcome. Stress is often not helpful and can even be harmful when not managed effectively. Moreover, stress can increase the risk of developing health problems, such as cardiovascular disease and anxiety disorders. Stress responses are psychological, physiological, and behavioral reactions to stressors. Anxiety, depression, concentration difficulties, and muscle tension are all examples of stress responses. Stress includes many types of stressors, referred to as emotional, family, and psychological. Stressors are events that threaten or challenge people. Specific types of stressors occur within certain situations in life, such as family, work, and school. Specific types of stressors that family members are exposed to through their family include a lack of parent-child emotional bonding, misbehavior of children, teenage pregnancy, divorce, and remarriage. Marital conflict is a good example of a daily hassle that is specifically related to the family. Marital conflict tends to occur when spouses come from different social and economic backgrounds, and the spouse of higher status emphasizes his or her superiority (Charlesworth, 20-21). Students in college often feel overwhelmed from having too many assignments or assignments that are too difficult. They sometimes experience role ambiguity in poorly designed courses or from poor instructors, and sometimes experience role conflict from instructors who seem to believe that the students in their classes are not taking any other classes. The following stressors are particularly relevant for college stu... Free Essays on Stress By: ryan Stress in the Work Place. How to Create a Productive and Healthy Work Environment. Under the author’s perspective, the justification of studying stress in organizations is due to its effect, positive or negative, on the efficiency and vitality of employees and organizations as a whole. Stress is a common denominator in organizations all over the world. Furthermore, some developed countries have indeed increased its levels of stress among employees in alarming rates. Under this perspective, the author seeks to find the elements needed to reduce stress in the organization, and also to maintain the health and vitality of workers in the organization. To answer these, the following five suggestions are introduced: a) If in a leadership position, carefully determine whether organization restructuring is in the best interests of your company – and the employees. To explain this point, the author claims that most of corporate America’s restructuring in the way of layoffs , brings poor productivity results and in most cases low impact on earnings or stock performance. On the other hand, layoffs produce serious moral problems caused by restructuring. The first to be directly affected are obviously the employees who are laid off. For these people, the author suggests close contact with the dismissed employees in the form of counseling and instruments focused at helping them to obtain new positions at other organization. The author continues by commenting that not only the employees that are leaving are the ones affected but also the ones that stay. The reason for this is the degree of uncertainty that lay offs produce on the employees and management that stay in the organization. To upset this problem, the author suggests a thorough explanation of the financial and operational reason for â€Å"right-sizing† the organization.... Free Essays on Stress Introduction Throughout the eighties and into the nineties, work stress have continued to rise dramatically in organisations across North America. The eighties saw employees stressing out from working in a rapidly growing economy. During the nineties, beginning from the recession of 1992 till present day, employees are stressed by their own job insecurities in the face of massive downsizing and restructuring of organisations in order to be competitive on the global stage. Work stress is a very extensive topic ranging from research on the sources of stress, the effects of stress, to ways on managing and reducing stress. This report will focus first on the evidence for the harmful effects of stress at work, both mentally and physically. The last section will briefly explain why management should be concerned with rising employee stress and will describe some actions management can take to alleviate work stress. 2.0 Harmful Effects of Stress Most research studies indicate a high correla tion between stress and illness. According to authorities in the United States and Great Britain, as much as 70% of patients that are treated by general practitioners are suffering from symptoms originating from stress . Everyone experiences stress, however, each person responds to stress very differently. Their response is dependent on how each person reacts to stress emotionally, mentally, and physically. There are, however, common effects of stress for most people on the physical and mental body. 2.1 Physical Effects The researcher Blyth in 1973 identified a list of diseases which have a fairly high causal relationships with stress. The World Health Organisation and consultations with the J.R. Geigy Pharmaceutical Company obtained his evidence through interviews with medical experts, review of reports. The following is a list of some of the illnesses Blyth had identified : 1. Hypertension2. Coronary thrombosis3. Hay fever and other allergies4. Migraine he...

Earth's Deserts Research Paper Example | Topics and Well Written Essays - 1500 words

Earth's Deserts - Research Paper Example The most important abiotic factor which influences the desert ecosystem is rainfall. Most deserts are characterized by the fact that it experiences little or no rainfall. The deserts receive a total of less than 300 mm of rainfall per year, where a rainforest receives about 2000 mm. The lack of rain, and ultimately water in a desert makes the vegetation scarce and influences the adaptation of the plants and organisms. Plants such as cacti which are very common in a desert ecosystem have adapted to the scarcity of water by storing water in their stems. The saguaro cacti do not have very deep roots, allowing it to soak up rain and dew before it evaporates. It's spongy surface inside expands to hold more water (Cunningham n.d.). Bushes develop small and few leave, but long roots to adapt to the harsh conditions by conserving water. Some plants are short lived and grow only during when rain is available. Temperature is another important factor which has a great impact on the ecosystem which ultimately is affected by another abiotic factor, sunlight. The temperature in the deserts reaches its extremes on a daily basis because there is no humidity in the desert air to block the Sun rays. Mean annual temperature in North American deserts like Chihuahuan, Sonoran, and Mojave, for example, is 20-25Â ° whereas it can reach up to 49Â °. Minimum temperature here can drop to -18Â ° as well. But temperatures can be so high that rain starts falling and gets evaporated whilst it reaches the ground (The desert biome. (n.d.).